Joe is a BC-registered kinesiologist with a Bachelor of Human Kinetics from UBC Okanagan, and he competes himself as a Hyrox athlete and at the metro level in soccer. Before Kraken, he worked strength and conditioning with hockey and basketball athletes and coached a high school basketball team to a winning season.
He's not the loudest coach in the room — it's closer to the opposite. He reads exactly how much structure and conversation each client actually wants, rather than running everyone through the same coaching style.
.avif)
