How Kraken Fitness Started: The Story Behind Burnaby’s Gym for Non-Gym People

Kraken Fitness started in 2016 as a one-person personal training operation inside a mobster’s gym in Vancouver. Today it’s a 7,000 square foot coached transformation gym in North Burnaby, near Brentwood, built specifically for people who don’t feel comfortable in traditional gyms. Here’s how it happened — and why the name comes from Josko’s actual last name.

Watch: The History of Kraken Fitness

In the debut episode of the Kraken Power Podcast, Josko and Brandon share the full origin story of Kraken Fitness — from a mobster’s gym in Vancouver to a 7,000 square foot personal training facility in Burnaby.


Where the Name Kraken Comes From

Kraken Fitness is named after Josko’s actual last name. His family name is Krkan (K-R-K-A-N), and when he started the business, he anglicized it to Kraken — like the sea monster — because it was memorable and unique. The branding has been built around the sea monster ever since.

The name predates the Seattle Kraken NHL team by years. Josko and Brandon hear the comparison constantly — “like the hockey team?” — but Kraken Fitness was founded first. Clients have even been stopped in Seattle wearing Kraken Fitness merchandise, with locals assuming it was hockey gear.

The name has become so associated with Josko that even government documents now recognize both spellings. Friends and family members gift Kraken-branded products year-round — Kraken Spiced Rum, Kraken Guard Old Spice deodorant. At this point, the brand and the person are inseparable.

What started as a simple last name has become a recognizable fitness brand in Burnaby and across the Greater Vancouver area, with podcast listeners tuning in from Australia, New Zealand, Singapore, and Europe.


The Mobster’s Gym: Where It All Started

Kraken Fitness started in 2016 inside a gym in Vancouver run by a man Josko describes as “the weirdest, craziest, most racist guy ever” — who also happened to be genuinely inspiring in moments. Between the yelling and the sketchy activity, there were real lessons.

The one that stuck: Josko was struggling to build attendance for his group fitness classes and was ready to quit. The gym owner put his hand on Josko’s shoulder and said, “Hey, Yashko — Rome wasn’t built in a day, buddy.”

Josko kept going. That group class eventually became one of the most popular in the gym. The lesson — just keep pushing forward, and eventually it will happen — became a core philosophy at Kraken Fitness.

In 2018, Josko moved to a different gym. This one was a hole-in-the-wall dungeon with barbells, plates, and beer cans crumpled on the bathroom floor. Nobody said hi to each other. The atmosphere was cold, the facility was poorly run, and no one cleaned anything.

But that experience was equally formative. Josko learned exactly what not to do — which is why Kraken’s facility today is meticulously clean, welcoming, and private. No dogs in the gym (clients don’t want to blow dog hair off the floor before doing planks). No cold atmosphere. Every person who walks in gets greeted.

Sometimes the best education in business is seeing what a terrible version looks like.


From 600 Square Feet to 7,000

When COVID hit, Josko saw an opportunity to leave the dungeon gym. He and his wife found a 600 square foot space — just the two of them, training clients in a tiny room. It was small, but it was theirs.

It got busy fast. In 2021, Josko and Brandon partnered up and signed a lease on a 1,200 square foot location. The original plan was simple: just two personal trainers, each making their own income, no employees, no overhead.

Then Brennan — now Kraken’s operations manager — approached them about joining. Josko and Brandon agonized over the decision. “What if he sucks? What if it doesn’t work out?” They were still in the middle of COVID, unsure if they’d even be allowed to stay open week to week.

Brandon compares that era to Forrest Gump’s shrimp boat: a massive storm hits, every other boat crashes, and somehow theirs survives. Kraken kept trudging forward — one foot in front of the other — and grew through one of the hardest periods to run a small business.

In 2023, they signed the lease on the current location in North Burnaby: 7,000 square feet, purpose-built for personal training, with a dedicated podcast room. From a mobster’s gym to a facility built exactly the way they wanted it.


Why Personal Training, Not a Regular Gym

Kraken has always been a personal training gym — not a place with rows of machines and a monthly membership. That’s been true since day one in the mobster’s gym, and it hasn’t changed at 7,000 square feet.

The reasoning is straightforward. Josko and Brandon both started as lifeguards in Burnaby, teaching swimming lessons to groups of eight kids at a time. That experience showed them the difference between group instruction and one-on-one coaching. When you funnel all your attention into one person, the progress is dramatically faster.

Brandon describes the mindset shift: “I used to think — why would I pay someone to make me exercise? I already exercise.” But then he realized: paying someone to fast-track three years of trial and error into three months is one of the best investments you can make. The cost of losing time is worse than the cost of losing money.

This shows up constantly at Kraken Fitness. Clients walk in having stretched their hip flexors for five years — and when Kraken’s trainers actually test them, the hip flexors are fine. It’s the glutes that are tight. Five years of effort, wrong target. A personal trainer identifies that in the first session.

Even physiotherapists and experienced gym-goers train at Kraken. They have deep knowledge in their own field, but exercise programming, rep ranges, and hypertrophy-specific training aren’t their expertise. Accountability matters too — knowing your own body subjectively is different from having someone objectively assess your movement patterns.


The Gym for Non-Gym People

“The gym for non-gym people” isn’t just a slogan at Kraken Fitness — it’s the actual identity of the business. It’s on the website, on the signs outside, and it’s what clients say when describing why they chose Kraken over other gyms in Burnaby.

Josko and Brandon surveyed their clients and heard the same thing over and over: “At other gyms, I don’t feel comfortable. At this gym, I feel comfortable.” That’s the environment they designed for — people who wouldn’t walk into a Gold’s Gym and feel at home.

The podcast follows the same philosophy. When Kraken was running the Vancouver Fitness Podcast, the content skewed toward what Josko and Brandon personally found interesting — jiu-jitsu, deep kinesiology topics, niche biohacking. With the Kraken Power Podcast, every episode is built for everyday people: the parent juggling a family, the professional with no time, the person who hasn’t exercised consistently in years.

The content is intentionally accessible. Josko puts it bluntly: “How is optimizing your HRV during sleep going to be applicable to you when you don’t even know how to fall asleep within an hour?” Kraken’s podcast — and its gym — start where real people actually are, not where fitness influencers think they should be.

Simple nutrition for everyday people. Fitness for everyday people. Basic biohacking that actually works. As Brandon puts it: “Everyday people, extraordinary results.”


FAQ

How did Kraken Fitness get its name?

Kraken Fitness is named after founder Josko’s last name, Krkan. He anglicized it to “Kraken” — like the sea monster — when starting the business in 2016. The name predates the Seattle Kraken NHL team by several years. The sea monster branding has been part of the identity since day one.

When was Kraken Fitness founded?

Kraken Fitness was founded in 2016 when Josko started personal training under the Kraken name. The business grew through multiple locations — a 600 sq ft COVID-era space, a 1,200 sq ft partnership gym, and finally the current 7,000 square foot facility in North Burnaby, signed in 2023.

Is Kraken Fitness only for beginners?

No. Kraken serves everyone from complete beginners to physiotherapists and experienced gym-goers. The “gym for non-gym people” slogan means the environment is designed to be welcoming and non-intimidating — but the coaching is individualized, so advanced clients get programming matched to their level.

What makes Kraken different from other gyms in Burnaby?

Kraken is a coached transformation gym, not a membership-based facility. Every client gets a personal trainer, individualized programming, and nutrition coaching. The private environment, 45-minute sessions, and behavior-first approach are built specifically for people who feel out of place in traditional gyms.

Who are the owners of Kraken Fitness?

Josko (CEO/Visionary) and Brandon Ngai (COO/Integrator) co-own Kraken Fitness. They’ve been friends since high school, lifeguarded together, and built Kraken from a one-person operation to a full coaching staff. They also host the Kraken Power Podcast together.


Ready to Start?

If you’ve been thinking about personal training but never felt like a traditional gym was the right fit, Kraken offers a free trial week at their private facility in North Burnaby. No commitment, no pressure — just show up and see if it feels like the right place.

Listen and Watch

YouTube: https://youtu.be/O11pwJ_Wt0U
Spotify: https://open.spotify.com/episode/5ryh3VSNkJMRca2tEOyC2y?si=pCRmu-rTS-G7BdN-EyElRw
Apple Podcast: https://podcasts.apple.com/au/podcast/history-of-kraken-ep-1/id1769000945?i=1000669821942


About the Author

Josko Kraken is the founder of Kraken Fitness in North Burnaby near Brentwood, and Brandon is co-owner. Together they host the Kraken Power Podcast. With a combined two decades of coaching experience, they’ve built Kraken into a coached transformation gym serving non-gym people across the Greater Vancouver area. Their coaching philosophy centers on behavior change, sleep optimization, and building systems that work even on your worst week.


Full Transcript+


About the Author

Josko Kraken is the founder of Kraken Fitness in North Burnaby near Brentwood, and Brandon is co-owner. Together they host the Kraken Power Podcast. With a combined two decades of coaching experience, they’ve built Kraken into a coached transformation gym serving non-gym people across the Greater Vancouver area. Their coaching philosophy centers on behavior change, sleep optimization, and building systems that work even on your worst week.


[Josko]
All right, welcome back to the Kraken power podcast. We’re your hosts Josko and Brandon and in this episode We’re gonna be talking about how to actually enjoy working out.

[Brandon]
So stick around and roll the intro Welcome back to the Kraken power podcast So if you ever been to Kraken the motto for our gym is the gym for everyday people who are not gym people and this resonates with a lot of people when they first come in because they Will come into a sales consultation. I’m sitting down with him and I’m trying to go Okay, like why do you want to do this in the first place and a lot of people will explain to me Like they know that working out is good for them. They know changing diet is awesome They need to make these changes But they just can’t get themselves into the gym because they don’t quite enjoy it and they’ve never really Resonated with someone who’s really enjoyed working out So this episode here we’re gonna go over a whole bunch of different kinds of reasons on how to make your workouts fun and enjoyable because if You’re enjoying your workouts If you’re enjoying coming to the gym You’re going to inevitably get results because you’re going to be doing this for a much longer time rather than a shorter time Yeah, for sure and

[Josko]
Yeah, I was actually So funny that you brought this up, but I was on chat GBT going like how do I make our slogan shorter? Mmm, so the gym for people for non gym people.

Okay, that’s pretty good, right?

[Brandon]
I guess yeah, I guess It’s like the gym for people who aren’t gym people. I know I like it’s kind of like a tongue twister Yeah Say it five times fast.

[Josko]
Yeah, but I totally agree with that It’s like the the the barrier for a lot of people is The fact that they don’t really like working out and it doesn’t just stop at working out at the gym like they don’t like any kind of movement at all and It’s it’s funny because they’ll they’ll exercise they’ll move their body and be like, oh, I feel so good But then it’s so hard to bring yourself to do it. So It’s usually because just like most things in life. You made it really hard for yourself Like you didn’t you know, it has to it has to be a fun experience.

So We’re gonna be talking about number one here, which is adding variety to your workout So we’re not, you know, we’re a gym. We want you coming to the gym by the way cracking training comm sign up but We understand that that’s not how most people are gonna enjoy exercise So, you know when you come to the you can you can come to the gym Do your two times a week or something like that and then outside of that you can go for walks You can go for runs. You can go swimming.

There’s so many things that you can do to that aren’t related to the gym and a nice balance of both is obviously ideal because then you can get a little bit of strength training in and you can get a You can get your cardio doing like playing soccer or something like that But adding that variety is gonna be so huge to help you actually enjoy it

[Brandon]
Yeah, I think a great example of this is one of our trainers Ross He’s actually a competitive bodybuilder, but he loves going to yoga Like that’s his mix-up day is he’ll crush his legs and then he’ll just go and do like hot yoga right after well

[Josko]
He also plays hockey too. Totally. So and we all we have tons of clients who do both they come in here They do weight training.

They do jiu-jitsu. They also play soccer. They play maybe play the hockey so they found a way like to actually have some variety and enjoy it and Maybe maybe you don’t like the the weight training aspect of it, but it’s not like you have to do it five days a week It’s only like once or twice maybe and you have the other days where you’re just filling in the gaps.

So and then Another thing that I just want to mention because I don’t think this is I guess it will talk about it after But do you have anything to chime in on the variety?

[Brandon]
I think that like training should be something that kind of spices your life up rather than like associate it with something that’s gonna be like always hard and I’ve always looked at training as a way to enhance my ability in other sports or enhance my ability in life So it hasn’t been something that I’ve associated with like I have to do it a certain way, right? It was always a tool to get myself better at soccer. For instance.

It was a tool to get myself better in life and just me being able to mix up different training modalities like doing cardio certain days or Going for a really heavy strength training day Has really allowed me to do this for a long term rather than just setting myself to something that I’ve condemned to come in for Yeah, for sure.

[Josko]
So the next thing is gamifying it and so this is just you know Getting that 1% better at something or maybe starting a complete new different exercise and getting better at that exercise like you have to find a way to Gamify your experience like people get sucked into video games for Days, you know just increasing your stats. Yeah, and you can do that with your life. Can you jump higher?

Can you lift more? Can you run faster? You know, there’s all of these ways that you can improve yourself Can you maybe right now when you bend over you can reach to your knees and you know, maybe that’s your start But if you keep doing it consistently, maybe eventually you’ll be able to touch your toes So that’s how you gamify the experience and those little tiny wins over time just make it so much more fun Totally.

[Brandon]
I have one client that I’ve been working with for about like three or four months now and he came to me originally for Weight loss. So one of the things I always had him do was hit the rowing machine because it’s a really quick High heart rate activity that we can just get him doing and what I got him doing was actually looking at his stats on The rower so we kind of gamify it would be like, okay this round you want to get This much amount of wattage and under this amount of strokes, right? So he would really try to improve his efficiency how much power you can put into it and now he really enjoys Well, I don’t know if you really enjoy yeah, but over other over other conditioning things He’d very much rather do the rowing machine rather than Run outside or go for a swim or do the salt bike because he’s totally gamified it.

[Josko]
Yeah, totally. Yeah, so You know, we have tons of I have a client that I’m sitting in particular who likes skipping and you know, how many skips can you do in 10 minutes or Trying to even improve something like let’s say for example, oh actually, you know what? I’m just gonna completely change the subject here.

But like the kettlebells, right? so kettlebells are such an excellent way because you know, maybe you just Couldn’t get like the movement Perfectly smooth, you know, it’s like a skill aspect There there’s a skill aspect to it and then you you one day you like nail it and you’re like, okay good And now you can move on to the next thing now you like you got it up to your shoulder and then now it’s like I’m gonna work on pressing it now and then you have to work your way back down and wait and then Try to get back up to be able to press more So that’s that’s essentially the way that you gamify the experience and it makes it so much more entertaining It’s got to prove your stats. Yeah, exactly level up and you can there’s apps that you can track your workouts in You could just track it in a simple Notepad as well and just try to be your previous course. I mean, that’s why a lot of these apps have those like achievements Yeah.

Yeah, exactly just to suck you in cuz like you can see the next achievement.

[Brandon]
You’re like, oh, I want like the gold one Yeah, wasn’t that a big thing for Xbox live where they had like achievements and people just play the games just unlock the achievement Yeah, just do that in life.

[Josko]
Yeah, you just do that in life Yeah, which uh, so we were just talking about tracking into notebooks and stuff which kind of moves on to the next point which is tracking your progress and So tracking your progress. It’s not it’s not quite the same as gamifying it It does help you gamify it but tracking your progress is just seeing like where you were in the past That makes a huge difference. So Yeah So, you know, so my language teacher so that She makes me record myself speaking and then whenever you feel stuck you can refer back to you Like your previous videos and being like, okay I am 100% getting better because you don’t realize it right and that You know when we track progress and clients charts oftentimes like we talked about in previous podcasts is You’ll see somebody who stays the same weight the entire week But the thing is though you look back like three weeks later and they’re like five pounds lighter, you know But they’re just looking at the numbers day to day so that’s why it’s really important to track your progress just to see how far you’re coming and yeah, so Really highly recommend that whether you’re tracking in a spreadsheet or a notepad or anything like that

[Brandon]
Yeah, because if you’re not kind of tracking to an extent or for any kind of period you’re kind of shooting in the dark Right, you don’t know like if you’re getting better or you’re getting worse or you’re staying stagnant Just tracking for a certain amount of time Even if it’s just writing things down in a notebook for like a squat, right? it’s like last week I had 205 on my squat, but I felt like that was like a 7 out of 10 RPE right but the next week you hit that 2 out of 5 205 again, but you hit it at much much less like RPE Which would mean like you basically didn’t even have to try as much.

[Josko]
Oh, you know, what is really cool That’s um, I’ve seen some powerlifters use It’s like these this thing that you attach to the bar and then you can see how fast the bar is moving Ah, maybe you know cuz powerlifters they get they’re just trying to gain like extra five pounds on their squat in a whole year or something like that and they can track Improvements like bar speed by how much the how fast the bar is moving instead of just looking at a video and being like I think That looks faster. They can look at it objectively just see the numbers.

It’s like yeah that bars moving fast now That’s a game for so yeah That’s that’s a gamifying it and at the same time tracking your progress to be able to review it and say like, okay I am getting better but The next thing and really important as well is making your workouts convenient So huge because if you’re not your workouts like, you know Your your gym is 30 minutes away and then you have to walk there, you know Like all of that stuff then you’re just not gonna do it So you have to make sure that your workouts are really easy to do and that’s what that’s why I never Compare myself to any of my clients because I own a gym. The gym is literally right there I can I can I don’t even have to bring my shorts I can just wear what I’m wearing right now because this is what I train clients in and I could go work out But for a client, you know, you have to go You have to put on your shoes. You have to walk out of your house like it does we say the workouts are only 45 minutes, but the reality is like there is travel time and Timing as well and you know, your kids are screaming and there’s stuff going on and it’s like I have to go to the gym Right now, you know so making it as convenient as possible is

[Brandon]
So important and I think the best way to describe convenience in the sense that we’re talking about it Being able to remove barriers whether that’s actually having the equipment yourself or having a gym that’s close in proximity or maybe even being In a certain time slot that’s going to be allow you to be in the most mental space best mental space for working out Right, so like blocking off certain times where it’s like it is the best time for you because like I don’t have to pick up My kids don’t have to worry about anything else That’s the best time for me to be in the right mental space for me to train We have a lot of clients who come in and they have a full like gym set up at home but the most convenient thing for them is to come in have someone design a whole workout for them and Just be the most efficient person they can within that 45 minute time span.

[Josko]
Mm-hmm. Yeah, totally yeah, because if you’re if you have a gym at home and You’re spending it on your phone the entire time then Yeah it’s not going to be efficient and then also because you’re not gonna be seeing results with it and you’re not gonna be You’re gonna be feeling like really bored. That is another barrier, right?

The mental headspace is the barrier and yeah, exactly or the accountability is the barrier. Yeah, totally and So a lot of people they’ll say like something like oh, yeah, I can’t go to the gym like 5 to 7 p.m It’s like so packed inside the gym Everybody’s coming in from after work or something like that. By the way, our gym is not like that Our gym is always nice and empty.

You never have to wait for any equipment because it is a private gym. So sign up but So but the thing is though that is that is a barrier for people, you know going to the gym There’s like a lineup to use like the lap machine or something. And so What you want to do is work out on the weekend Saturday morning because there’s no one there, you know You can do one workout on Wednesday before work, you know Where you have to wake up a little bit earlier maybe and then you can work out on Saturday morning before you start your day you know, you don’t even have to wake up any earlier because the gym doesn’t start getting busy until like 11 on Saturdays and Then so now you can avoid that rush and you can make it a lot easier for yourself to work out but you have to Yeah, you just have to look at like what’s the barrier and then just remove the barrier, you know Whether that’s physical or actually mental.

Yeah, exactly But yeah, let’s say if you wanted to run every single day like your shoes should be at the door. You should have clean Running gear ready to go at all times, you know, that was like another thing for jiu-jitsu when people started doing jiu-jitsu It’s like oh, yeah I didn’t go to jiu-jitsu today because I don’t have any clean geese buy another gee and that’s how you end up with like six or seven geese like some of the other guys cuz like They only you know, you just don’t want to wash you’re the same gee over and over again every single day I have a gee problem. Yeah, so Yeah, just removing those barriers makes it so much easier But and so the very last one is making your workouts flexible so this is just like, you know, if if you feel like you like your workouts are just gonna be Squats on Monday and then Tuesday is bench press and then Thursday and it’s so rigid and it’s the exact same every single time There’s only so long you can do that for it is pretty boring But if you make it fun where it’s like, what do I feel like doing today?

and as I know it’s a lot of a lot of people that are saying like oh Yeah, like you’re not gonna see results because you have to hit your chest or your whatever twice per week three times per week You have to leave like 72 hours in 20 sets

[Brandon]
Yeah, exactly

[Josko]
But if I don’t if I don’t feel like hitting my legs I’m not gonna hit my legs You know, I have to be in the right headspace in the right mood To hit my legs properly. So and if I feel like I want to spend the entire workout Doing split squat variations as opposed to doing squats I’m just gonna do that, you know, if I feel like oh I just don’t want to load up so much weight on the bench press. I’m just I’d rather just do dumbbells today I’m just gonna do that You know if I don’t feel like working out at all and I feel like I’m just gonna go for a walk I’m just gonna do that because you have to make it flexible if it’s super rigid and it’s gonna make it harder for you to Do it because you know Let’s say today.

I woke up kind of tired and typically I work out on this day But I just I’m like dreading the idea of having to go and like warm up and like start doing some sort of workout But I can go for a walk. I feel like I can go for a walk that I’m just gonna go for a walk

[Brandon]
It’s not that big of a deal, you know I think one of the false notions in the fitness industry now, especially from an outsider view is When you’re doing any kind of strength training you absolutely have to train like a bodybuilder Right where the split is You’re gonna do legs on one day and then you’re gonna hammer like your posterior chain on another day And you’re gonna do arms X amount of the days, but it’s not like that Like especially if your goal isn’t to be a bodybuilder. You don’t have to train like a bodybuilder Yeah, and that can go for the same way Even if you are still doing strength training, right if you’re an athlete, you don’t have to train like a bodybuilder You can train some things fast you can train some things light you can train something’s heavy if you want to But giving yourself the flexibility, especially if your goals if it matches your goals, sorry That’s what’s gonna benefit you more in the long run. Anyways.

[Josko]
Yeah, totally exactly and like for most people 90 plus percent of people what they’re trying to do in the gym is look a little bit better Feel feel a little bit healthier Be able to do stuff that maybe potentially they couldn’t do in the past You know play with their kids like the basic stuff, right? Which you don’t have to rep out like 225 on the bench press for you know Yeah so Is there anything else that you want to throw in for that? I would just say The flexibility.

[Brandon]
Yes, but you know, you should use like like sometimes Yeah, you know those guys are like, yeah, I don’t feel like doing legs three months later.

[Josko]
Yeah Yeah, yeah legs, you know, yeah totally But yeah, I think that’s pretty much it for this episode. Thanks for tuning in guys, and we’ll see you in the next one Yeah